> [!NOTE]+ Meta > Author:: Henry Mintzberg > Reference:: https://hbr.org/1987/07/crafting-strategy > Date:: 1987 > Tags:: #warp > WeftLinks:: [[Economic value of craft]] > Claim:: [[Claim - Craft makes an important contribution to the economy]] > [!SUMMARY] Summary > Craft provides a model of emergent management approach ### Highlights > Craft evokes traditional skill, dedication, perfection through the mastery of detail. What springs to mind is not so much thinking and reason as involvement, a feeling of intimacy and harmony with the materials at hand, developed through long experience and commitment. Formulation and implementation merge into a fluid process of learning through which creative strategies evolve. > managers are craftsmen and strategy is their clay. > We use the label “adhocracy” for organizations, like the National Film Board, that produce individual, or custom-made, products (or designs) in an innovative way, on a project basis.4 Our craftsman is an adhocracy of sorts too, since each of her ceramic sculptures is unique > Note the kind of knowledge involved: not intellectual knowledge, not analytical reports or abstracted facts and figures (though these can certainly help), but personal knowledge, intimate understanding, equivalent to the craftsman’s feel for the clay > Craftsmen have to train themselves to see, to pick up things other people miss. The same holds true for managers of strategy. It is those with a kind of peripheral vision who are best able to detect and take advantage of events as they unfold.