> [!NOTE]+ Meta > Author:: Steve Jobs > Reference:: https://www.youtube.com/watch?v=Qdplq4cj76I&t=72s&ab_channel=InvestorsArchive > Date:: 1995 > Tags:: #warp > WeftLinks:: [[Creative value of craft]] > Claim:: [[Claim - Makers are creative]] > [!SUMMARY] Summary > Craftsmanship is a necessary link between the idea and the product. ### Highlights >John Sculley got a very serious disease and that disease I've seen other people get it too it's um it's the disease of thinking that a really great idea is 90 percent of the work and then if you just tell your all these other people you know here's this great idea then of course they can go off and make it happen and the problem with that is is that there's a just a tremendous amount of craftsmanship in in-between a great idea and a great product