> [!NOTE]+ Meta > Reference:: Fuchs, C., Schreier, M., & Van Osselaer, S. M. (2015). The Handmade Effect: What’s Love Got to Do with It? Journal of Marketing, 79(2), 98–110. https://doi.org/10.1509/jm.14.0018 > Date:: 2015 > Tags:: #warp > WeftLinks:: [[Aesthetic value of craft]] > Claim:: [[Claim - Handmade is beautiful]] > [!SUMMARY] Summary > Handmade products are perceived to be of higher quality and preferred, particularly as gifts. ### Highlights across a variety of product domains and samples from three Western societies, we find that consumers perceive handmade products to be more attractive. we find that the handmade effect materializes against both a control group in which the products are portrayed as machine-made and one in which no information regarding the production mode is provided Products labelled as handmade might be perceived to contain (and perhaps even transmit) the artisan's “essence” in the form of his or her love for a product and production process in a way that machine-made products cannot (see, e.g., the video series “Made by Hand” at bureauofcommongoods.com). the handmade effect is stronger for a gift intended for a recipient who is emotionally closer rather than more distant. consumers, who themselves have often created things with their hands and presumably have experienced artisanal love themselves (e.g., through the IKEA effect or such activities as cooking or making Christmas ornaments), infer artisanal love by the producer when they perceive the product to be handmade. participants evaluate products marketed as handmade more positively than either products described as machine-made or products that do not mention any mode of production. Products perceived as “containing love” do not convey as much of an advantage for products that are to serve as gifts for distant recipients