> [!NOTE]+ Meta > Author:: Alessandro Gerosa > Reference:: Gerosa, A. (2024). The Hipster Economy: Taste and authenticity in late modern capitalism. https://doi.org/10.14324/111.9781800086067 > Date:: 2024 > Tags:: #warp > WeftLinks:: [[Economic value of craft]] > Claim:: [[Claim - Craft offers fairer and more satisfying working conditions]] > [!SUMMARY] Summary > Gerosa analyses the celebration of craft in hipster culture and small scale artisanal production. ### Highlights > Overall, the backbone of the neo-craft economy analysed in this chapter can be defined as a force for good: it sustains alternative production chains favouring other small producers, keeping local traditions alive; proposes alternative, more authentic and sustainable consumption practices; represents – in most cases – a more ethical alternative to mass-market industrial companies, known to cover their massive environmental and social negative externalities through cunning, deceitful ‘greenwashing’ marketing campaigns