> [!NOTE]+ Meta > Author:: Crafts Council UK > Reference:: https://www.craftscouncil.org.uk/documents/880/Market_for_craft_full_report_2020.pdf > Date:: 2020 > Tags:: #warp > WeftLinks:: [[Economic value of craft]] > Claim:: [[Claim - Craft makes an important contribution to the economy]] > [!SUMMARY] Summary > In England, there is strong growth in the consumption of craft and a growing role for craft in the experience economy Reality craft television has taken off: - Great British Sewing Bee - The Great Pottery Throw Down ### Highlights The findings reveal that there is a growing new generation of younger craft consumers >There has been a dramatic growth in the number of people buying craft between 2006 and 2020 – with 73% of the population buying craft in 2020, the sector has now entered the mainstream market. Between 2006 and 2020 the number of people buying craft in England increased from 6.9m to 31.6m people. Across the UK, the number of people buying craft is now 37.7m. There has been a four-fold increase in the volume of craft objects bought annually between 2006 and 2020 – from 5.6m to 24.7m objects. The total value of craft sales has increased from £883m in 2006 to over £3b in 2019. Over the same period, the average price per object has decreased from £157 in 2006 to £124 in 2020. >The population survey showed that people still prefer buying direct from the maker at craft fairs and craft markets. Amongst younger, digitally native buyers, face-to-face buying is still preferred over online purchasing. #### Self-care and mindfulness >... various craft disciplines have been repeatedly profiled by the media as a means to achieve or facilitate self-care, mindfulness and digital detoxing; and have been championed as a means for consumers to make sustainable purchases and minimise their environmental footprint. >Feedback from depth interviews with craft intermediaries conducted for this 2020 study indicate that the craft experience sector has become a significant revenue stream for many makers. >The popularity of craft experiences is the driver behind [[Yodomo]], a relatively new player which had two founding aims: to address needs arising from the wellbeing movement and to help build sustainable crafts businesses by offering an opportunity for diversification. >They curate the list of makers offering courses, specifically finding highly skilled craftspeople with unusual practice e.g. a Senegalese basketmaker; a shoemaker; a Polish maker inspired by folk art. >In the population survey, one in five (21%) of the overall market for craft (buyers and potential buyers) has paid to take part in a craft class, workshop or course