> [!NOTE]+ Meta > Author:: Jochem Kroezen and Pursey P. M. A. R. Heugens > Reference:: https://www.researchgate.net/publication/329550719_What_Is_Dead_May_Never_Die_Institutional_Regeneration_through_Logic_Reemergence_in_Dutch_Beer_Brewing > Date:: 2018-12 > Tags:: #Netherlands #warp/article > WeftLinks:: [[Economic value of craft]] > Claim:: > [!SUMMARY] Summary > A craft history can be the source of institutional revival. A study of the revival of Dutch craft brewing - historicizes the beer industry (from a time when all brewing was essentially craft brewing to the industrialization and standardization of pilsner to a craft ‘revival’ or reemergence) Coming from a management perspective, the scholars refute the previously held claim that institutional logics die or are displaced by new logics. Instead, they argue that the remnants are always to be found and can be consolidated into a ‘revival' or ‘reemergence’ as has happened in the case of Dutch craft brewing. Opinion: the paper provides a new perspective on an ‘old’ subject, that of revival. “Yet we also observe how, on the ground, remnants of traditional craft often needed to be blended with contemporaneous elements from modern industrialism, as well as foreign representations of craft, to facilitate reemergence. We thus argue that regenerative institutional change likely resembles a dualistic process of restoration and transformation” Change is inevitable and even desirable in revival.