>[!NOTE]+ Record
Author:: [[Liliana Morais]]
Reference:: https://garlandmag.com/article/kogei-between-japan-and-brazil-the-ceramics-of-shoko-suzuki/
Date:: 2021-08-30
Tags:: #Portugal #Brazil #craftTranslated
WeftLinks:: [[World Craft Dictionary]] [[Brazil]]
> [!SUMMARY] Summary
> Because of Eurocentric hierarchy of art and craft, this is a negative term in Brazil.
#### From [[Liliana Morais]]
the Portuguese word _artesanato_ comes from the Latin word _ars_, which also conveyed the meanings of “skill”, “technique”, and “talent”.
Because of the Eurocentric separation between art and craft that took place in the modern era, _artesanato_ still has a negative connotation, denoting an amateur, low-skilled type of work, often engaged in by women as an income supplement. Thus, most educated craftspeople in Brazil dislike the designation of _artesão_ or _artesã_ (craftsman and craftswoman, respectively) for themselves.
#### From [[Diana Vieira da Silva]]
In Portuguese, “artesanato” refers to a collection of utilitarian, decorative, and/or artistic objects, using raw materials available in a given region, produced by one or more artisans in a small workshop or in their own homes; the objects produced in this way; and a small specialized industry.
The term may also refer to craft-modes of production and their associated economies, including artistic, traditional or folk production.
In Portugal, artesanato has historically been associated with rural material culture and folk art, through an ethnographic narrative perpetuated throughout the twentieth century (Restivo, 2022). During the Estado Novo (1933–1974), the regime incorporated rural culture, folklore, and popular art into its representation of Portuguese national identity. This rural connotation remains and is often perceived as distant from urban life and contemporary forms of cultural production, although expressions such as “contemporary craft” (artesanato contemporâneo) are increasingly in use.
Institutional narratives also reflect a persistent hierarchy between high-cultural production, associated with artists and designers, and craft or folk production, associated with artisans, particularly in relation to cultural status and commercial value. More recently, the term “collectible design” has been adopted by a community of artists and designers producing handmade objects for international markets. This emerging terminology challenges boundaries between craft, art, and design in contemporary Portugal.
In northern Portugal, rural craft practices continue to coexist with trades that predate industrialisation. Higher-value goods — including textiles from the Ave Valley, lace from Vila do Conde, and goldsmithing and jewellery from Porto and Gondomar — circulated beyond their immediate places of production, serving urban markets and, in some cases, international commercial networks. From the eighteenth and nineteenth centuries onwards, some of these trades became part of market-oriented domestic production, dispersed manufacture, and later mechanised industry. In northern Portugal, rural production, workshops, domestic production, proto-industrial manufacture, and industrial production can therefore coexist.
As a public category, the term _artesanato_ is used to refer to rural production, artisanal workshops, domestic production, proto-industrial manufacture, and industrial production, which may coexist. Other expressions, such as _atividade artesanal, artes e ofícios_, and _arte popular_, are also used with similar meanings.
Other related words in Portuguese:
- _Actividade Artesanal_ craft activity
- _Artes e ofícios_ arts & crafts
- _Arte popular_ folk art
##### References
Instituto do Emprego e Formação Profissional, I. P. (1989). Artesanato da Região Norte. IEFP, Delegação Regional do Norte, Núcleo de Apoio ao Artesanato.
Leal, J. (2000). Etnografias portuguesas (1870-1970). Cultura popular e identidade nacional (1ª ed.). Dom Quixote. https://doi.org/https://doi.org/10.4000/books.etnograficapress.2562
Restivo, M. M. (2022). Arte popular e artesanato em Portugal: atores, redes e narrativas [Doctoral Thesis, Faculdade de Letras Universidade do Porto]. https://hdl.handle.net/10216/144037
Vieira-da-Silva, D., Alvelos, H., Valentim, N., & Dolbeth, J. (2025). Polysemic lexicon: Exploring the different meanings of the term ‘craft’. In N. Martins & D. Brandão (Eds.), Advances in Design and Digital Communication V (pp. 712-724). Springer. https://doi.org/10.1007/978-3-031-77566-6_52
Woolley, M. (2010). The Making: value and values in the craft object. In L. Valentine & G. Follett (Eds.), Past, Present & Future Craft Practice (pp. 136-150). National Museums of Scotland.