tags:: #author #Kuwait --- ### Links - https://www.instagram.com/zericrafts/ - [Zeri Crafts](https://zericrafts.com/) ### About A native of Kuwait, Laila Al-Hamad is a cultural entrepreneur and the founder of Zeri Crafts, a concept business inspired by Gulf heritage. The company creates pieces that reflect Gulf tradition with a contemporary look and feel. Prior to founding the company in 2010, she worked in social and economic development at the World Bank and in several non-governmental organizations. Her interests lie in sustainable development, and in promoting cultural heritage as a means of attaining a more meaningful development path. She holds a Master’s degree from the Johns Hopkins School of Advanced International Studies. ### Publications [Laila Al Hamad ✿ The craft of smell | Garland Magazine](https://garlandmag.com/loop/laila-al-hamad/) [Material culture in Arabia: Bedouin women and the art of sadu weaving - Garland Magazine](https://garlandmag.com/article/sadu-weaving/)